WHIMSY is a sister-founded brand by Ashna & Fareeha, born from a simple observation: deshi ethnic clothing for children often felt like an afterthought. Mothers are either painstakingly designing outfits at home or choosing from a small handful of basic options in the market.
We began WHIMSY to bring ease, comfort, and joy to dressing little ones - thoughtfully made pieces that feel as good as they look. Along the way, we realized something else: grown-ups were looking for that same beauty and playfulness too.
Today, WHIMSY creates clothing for both children and adults - easy silhouettes, breathable fabrics, and that one-off statement piece that celebrate everyday magic, Eid moments, and everything in between.
Thank you for being part of our journey. It truly means the world 💜